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PostMoji: A Start Up That Makes Physical Emojis With 250 Words Letter For Your Loved Ones!


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PostMoji: A Start Up That Makes Physical Emojis With 250 Words Letter For Your Loved Ones!

Humans have always expressed their feelings using various expressions. The human expressions have evolved over years but its goal has remained same that is to express using words, signs, images, sound, etc.


Laksh, the founder of PostMoji who first worked in an AI company has started his own start-up related to emojis we see in everyday life.



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PostMoji creates 12X12 cut-outs of popular emojis, prints a 250-word message alongside, and helps people communicate more meaningfully. Orders for this physical emojis can be placed on the PostMoji store, and the rest of it is usual e-commerce procedure. The mojis are priced between Rs 299 and Rs 399.



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Founder Laksh says, “As millennials, our notion of expression has changed. But, as I grow older I realize something is amiss. Something about expressing the millennial/digital way isn’t as fulfilling.”


PostMoji’s regular procedure is limited to six mojis — Laughter Face, Heart Eyes, Poop Face, Sorry Face, Celebration and Birthday Cake Smash. But seasonal or occasion-based customizations like the upcoming Valentine’s Day moji-series take that count up.



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“A man in Australia proposed marriage to his girlfriend in Delhi with the Heart Eyes Moji. I was the one dying to know what she said,” says Laksh.



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Laksh says that The Heart Eyes Moji is the bestselling by a huge margin. Millennials in long-distance relationships are loving it. Professionally, the start-up was established with owner’s own money and the team is looking for the first round of funding this year.



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It has also collaborated with a Chennai based gift creator and also in talks with various coffee shops to give away those emoji as merchandise. Once they get funding, they are also thinking to export to foreign like US, UK, etc where gift culture is more prevalent.


Laksh believes, “PostMoji is largely a branding thing. It is a very consumer-friendly product. Defensibility is little. People just need to remember the name and come back to it. Then, we will never be out of business.”


Laksh’s startup is all about branding and his startup has surely brought hearts closer and made people happy.


Published by Bhaumik Raja on 01 Feb 2018